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'Summer Packaging Challenge'

  • sarah816202
  • Jun 2
  • 1 min read

Summer packaging is more than a design trend - it's an experience!


Limited edition summer packaging captures warm, joyful energy while turning everyday products into collector-worthy moments. Think bold colours, playful graphics, custom typography, and unique shapes that instantly stand out.


2 drink cans decorated with the surroundings that are green mountains and blue waters with green mountains reflected in them, sky is blue with faint white clouds, large green lily pads. A punting boat on the waters people in hats are standing in the boat. A long punt is being held. The cans also have lemon and lime segments in yellow and green and bubbles in white & yellow the 'up' is in a red circle.
Limited edition 7up cans in Vietnam. Source pinterest.com

Luxury finishes like foil stamping, embossing, and soft-touch materials add premium appeal, while sustainable and durable designs keep functionality front and centre.


Want deeper customer engagement? Add interactive elements like puzzles, puns, or surprise gifts to create memorable unboxing experiences.


The best summer packaging doesn't just protect a product - it builds emotional connections, creates excitement, and inspires customers to grab it before it's gone.


Vivid pink flip flops are bursting out of the top of can whose lid is peeled back. The can has a yellow pineapple wearing green shades and a pink watermelon on a mobile. There are red and yellow stripes from the top like sun rays and the base from the horizon is a bright green, giving a summer vibe.
Havaianas Flip Flops in a can - Source pinterest.com

Art inspiration for this week;


🎨 Tropical Drink Twist – Create summer packaging for fizzy drinks or iced coffee using bold colours, strong typography, and eye-catching cans or bottles.


🎨 Luxury Sweet Treats – Design premium packaging for ice cream or gelato using matte finishes, foil details, or elegant textures.


🎨 Sun, Surf & Protection – Reimagine beach essentials like sunscreen, sunglasses, boxes, or passport covers with summer style.


🎨 Thinking Outside the Box – Explore unusual packaging shapes like cylinders, triangles, or folded structures.


🎨 Retro Summer Nostalgia – Create packaging inspired by vintage summer vibes, surf culture, or neon eras.


🎨 The Unboxing Experience – Design what customers discover inside with patterns, surprises, or hidden messages.


🎨 Sleek & Minimalist Summer – Use clean layouts, simple colours, and elegant details to capture summer.


Wednesday Evening, 7:30 pm, UK Time


See you all soon 🙂

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